Brand Messaging For Solving Everyday Problems

Does the brand make you feel like they know your name?

The Everyman archetype brands are the approachable, familiar faces that resonate with a wide range of consumers. They are a brand that feels like someone you can trust and rely on. It isn’t about being flashy or trendy.

But what if a brand takes these values and this message and looks inward?

Does your company's values address the obvious problems your employees may be facing, like child care, flexible schedules, equal and fair pay? If your company's messaging from the beginning, from a position opening post, through the end, to how your company manages job terminations, is that they understand their employees’ wants, needs and worries, I would say they deserve the badge of honor of being an Everyday (Wo)Man brand archetype.

The Everyday brand that focuses its messages on being authentic, relatable and value-driven will attract the regular guy or gal. This will build trust and loyalty, have broad market reach potential, and humanize the brand.

It's about building genuine connections with everyone, both internally and externally. By prioritizing authenticity, value, and relatability, you can become a trusted companion on your customers' and employees’ journey.

If you would like to chat more about better understanding your brand’s personality you can book time with me here: https://lnkd.in/emyA-vVT

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