Protect The Innocent

How many of you have tried to lock down your kid’s devices only to find it doesn’t work or that the kids find a workaround in two hot seconds?

I had a friend tell me the other day that their husband, an international finance CEO, spent countless hours trying to lock down their kid’s phone from the type of content allowed to be seen, to the time limits on specific apps. He was in South Korean chatrooms and tech company forums. It was global search, a deep dive. It was that complicated. I understood as I have tried. I gave up and just take the devise away now. A bit of a scorched earth policy it seems by the fall out I get from the kids.

What if your brand was about protecting the innocent instead of appealing to the innocent?

This is a spin on the Innocent Brand Archetype that would get my attention. The company that makes it easy for adults to protect kids from seeing everything before they are prepared emotionally and mentally will be a brand I support loudly.

How can your brand be the Innocent Brand Archetype, but with a twist of Rebel?

Simplicity, Optimism and a hint of Nostalgia. Start by reflecting on these questions: What makes my brand inherently good and pure? How can we simplify our message and customer experience? What positive emotions do we want to evoke in our audience?

Focus on Purity, Embrace Playfulness, Champion Simplicity, Support a Cause

If you would like to chat more about better understanding your brand’s personality you can book time with me here: https://lnkd.in/emyA-vVT Not only can I help, but I want to help. I love what I do and your brand will be the better for it.

By channeling the Innocent archetype, you can build a brand that stands the test of time, leaving your customers feeling uplifted, and capable.

Photo illustration by, Pattie McNab using Adobe Firefly and PhotoShop

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