Brand Identity Designer

You can't scale a brand your team doesn't understand.

Pattie McNab collaborates with leaders to organize thinking, align teams, and build a brand everyone can get behind, before it costs you more to fix it later. Book A Call.

Simple is the hardest thing to build.

Most brand work starts too late. After the confusion is already baked in, after the team is pulling in different directions, after the visuals are doing the wrong job. Pattie gets in early, not just to design, but to distill, finding the core narrative in the complexity and building everything from there.

That instinct was trained in global photojournalism, where the story had to be true, clear, and impossible to ignore. She brings that same discipline to your brand.

A clear brand isn't a luxury. It's your operating system. With it, teams move faster, decisions get easier, and your business has a foundation it can grow from.

No fluff. No filler. Just clarity, direction, and damn good design.

Simplicity by Design.

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Recommendations

Steven Comfort, Founder, GTM Consulting

In less than 90 days she revamped our: Website, Mobile site, LinkedIn page, Corporate mark, Business cards, etc and left us with a style guide & dozens of ready-to-use logos and images. As a small business it is special when you get to work with a real pro; Pattie's design work and her discovery process are both first rate.
Olivier Pasquini - Founder & CEO Hi Wines & Spirits

Pattie artfully guides a brand’s look, tone, and emotional impact, ensuring it connects deeply with its audience. She has a keen ability to shape a brand’s aesthetic. As a Fractional talent she allowed me to scale strategically without overextending my budget. I highly recommend Teal Studio.
Pihu Sharma, Founder - Quilli

“ What stood out most was her unwavering commitment to delivering exceptional work…Her ability to translate complex health concepts into clear, compelling visual narratives was impressive. She didn't just execute; she strategically guided our brand direction with thoughtful creative solutions that made our marketing assets both impactful and easy to use.”
Gayla Marie Stiles, Owner, Acupuncturist, The Breathing Tree

The services Pattie McNab provided were essential to building the visual brand for our acupuncture and integrative health business. Pattie created coherent visual pieces that embody our missions and translates the heart of our business to the multiple demographics we serve. She designed a visual package that is innovative and easily adapted to suit a myriad of our business needs. Always a professional, she was timely, thorough and excelled at troubleshooting any potential issues that we might encounter which allowed us to do what we needed with ease while growing business at our new site.
Kristin Lynne Nori, Founder - Advocates & Allies

"Pattie's meticulous attention to detail, combined with her exceptional ability to grasp and encapsulate the very essence of my brand, truly left me in awe. She dedicated ample time to attentively listen to my ideas and then skillfully translated them into a brand identity that perfectly harmonized with my business objectives. Pattie's creativity, unwavering professionalism, and steadfast commitment not only made the entire process seamlessly smooth, but also incredibly satisfying.
Working with someone who not only comprehended my vision but also enhanced it to new horizons through her own expertise and passion was an absolute delight. I wholeheartedly and without reservation recommend Pattie to anyone desiring to enrich their brand with a blend of creativity, professionalism, and an abundance of heart."
Meridith Grudei, Founder, Grundei Coaching

Pattie designed my brand logo, and we had so much fun doing it! She is a creative and inspired designer who does an amazing job collaborating with you to get your brand story just the way you like it. Her ability to tell a story through simple visuals and by listening to your origin story and your 'why' as a business owner is really brilliant! I highly recommend starting a conversation with her, if you are looking to rebrand or punch up your brand image.

Brands I’ve Worked With:

I have worked with Global Media, Sports, Healthcare & Wellness, Law, Education, Marketing, E-commerce, Fashion, Retail, Real Estate, Founder and Entrepreneurial sectors.

Endlessly curious. Open to any sector and any challenge.