What Brand Visuals Do For A Company
Pattie McNab Pattie McNab

What Brand Visuals Do For A Company

Want your company to grow?

Scale up, Stand out and Add Value. These are just a few reasons to work with a professional branding designer to help you reach your target audience.

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Pucker Up For More Engagement
Pattie McNab Pattie McNab

Pucker Up For More Engagement

Not getting the engagement you were hoping for?

Working with a professional graphic designer can help you up your game. They live and breathe visuals that engage.

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65% Visuals vs Text
Pattie McNab Pattie McNab

65% Visuals vs Text

+65% Comprehension and retention increases when visuals are coupled with text.

Your audience is more likely to remember a message paired with an image rather than text alone.

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Tis the Season!
Pattie McNab Pattie McNab

Tis the Season!

Tis the Season!

Reach out for a brainstorming session on how you can get your branding into the holiday spirit to engage with your audience. Need help with design to make ideas come to life? I can help with that too.

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Now not Later
Pattie McNab Pattie McNab

Now not Later

Fifteen years ago I started my company, and it took me 2 years to come up with a name and logo.

In that 2 year period I was building websites, creating graphics, and conducting photo edits for a variety of clients.

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Veterans Day
Pattie McNab Pattie McNab

Veterans Day

Remembering all the times I was out on the drop field waiting to see my dad George Keckeisen come in from a jump. (He jumped over 100 times to always be prepared to serve if government leaders said it was time).

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Apply For Maximum Effect
Pattie McNab Pattie McNab

Apply For Maximum Effect

Are you in the early stages of starting a new company? Are you thinking where do I start?

For Maximum Effect Apply The Following For An Impactful Logo:

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Warp Speed Visual Branding For An App
Pattie McNab Pattie McNab

Warp Speed Visual Branding For An App

Ever dive headfirst into a project, only to realize you might have jumped in from sheer excitement before laying out a solid plan?

That just happened to me—except this time, it worked out in my favor. I wrapped up a storytelling logo for a new app in just five days. Now, I don’t usually recommend rushing branding (let’s be real, creativity takes time), but sometimes the font gods smile down, and the ideas just flow.

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Practice What You Preach
Pattie McNab Pattie McNab

Practice What You Preach

Gosh, kids really help you stay true to lessons you try to teach them.

As I'm advising my high school senior on her college essays, I'm practicing what I preach: Be bold, brave and tell a story.

I'm using my own advice as I'm working on a new resume. It's breaking all traditional rules - as for a few months they haven't helped get me calls for new work.

I thought about this new approach as a fun way to show that creative leadership comes from collective years of experiences, not just the last 10 years of working, which is the advice I've received from recruiters and HR professionals. I reject that early lessons learned aren't just as valuable.

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Is Your Logo Giving Postive Vibes To Future Employees?
Pattie McNab Pattie McNab

Is Your Logo Giving Postive Vibes To Future Employees?

I judge a company by its logo.

According to techreport.com, "75% of customers say the brand’s logo is the most identifiable company identifier."

I could see it as an opportunity to make it better, but what it really tells me is they didn't invest or invest wisely in the power of being a brand-led company.

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Brand Builders Summit - Fast Track Professional Growth
Pattie McNab Pattie McNab

Brand Builders Summit - Fast Track Professional Growth

Thank you to

Jacob Cass 🦩

and all the presenters at the

Brand Builders Summit

! The last 4 days have been a Masterclass in Design, Branding, Business, Sales and Creating a Network...Highly suggest for freelancers and small business owners to brush up on or keep expanding your knowledge base from others in the industry.

Personally, I'm looking for a mentor to help me get out of my own head, help define and refine the value I offer companies in logo / brand identity. I've been in the business for 20+ years, as a photographer and designer; all while raising 3 kids in NYC.

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How do you show project management skills?
Pattie McNab Pattie McNab

How do you show project management skills?

I was working this out visually today. I think project management skills are often overlooked unless specifically pointed out. Here is a timeline of many projects I worked on over the last 17 months.

Interactive version here.

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