When I don’t have my personal dyslexia editor, Julien McNab, that’s where tools like ChatGPT, Gemini Google, or Claude OpenAI come in. They help me organize my thoughts, simplify complex ideas, and get to the point—especially when writing for busy people who scan rather than read.

I had an incredible “Industry Chat” a couple of weeks ago with Roy C. Vella, who shared a perspective that inspired me to rethink how we understand and interact with AI. If we’re going to harness its potential, we need to start by reframing what AI truly is and isn’t.

First impressions matter. In fact, they’re everything. 💯%

When someone encounters your business for the first time, they’re making decisions—about trust, professionalism, and whether they’ll stick around—all in a matter of seconds.

Your logo is more than just a design—it’s the story of your passion, your business, and your vision for the future. ✨

Take Karen McLendon, for example. As a realtor with a deep love for coastal living, Karen wanted a logo that reflected not just her profession, but her personal connection to the places she helps her clients call home.

Happy Holidays!

People remember 80% of what they SEE, compared to 20% of what they READ and 10% of what they HEAR. What to give a gift that increases in value this holiday?

Your Ideas Deserve Professionally Design Branding and Logos.

Want your company to grow?

Scale up, Stand out and Add Value. These are just a few reasons to work with a professional branding designer to help you reach your target audience.

Not getting the engagement you were hoping for?

Working with a professional graphic designer can help you up your game. They live and breathe visuals that engage.

Do you remember seeing this graphic?

Studies show we retain information better when it's presented visually.

+65% Comprehension and retention increases when visuals are coupled with text.

Your audience is more likely to remember a message paired with an image rather than text alone.

Tis the Season!

Reach out for a brainstorming session on how you can get your branding into the holiday spirit to engage with your audience. Need help with design to make ideas come to life? I can help with that too.

Fifteen years ago I started my company, and it took me 2 years to come up with a name and logo.

In that 2 year period I was building websites, creating graphics, and conducting photo edits for a variety of clients.

The human brain processes visual information 60,000 x faster than text.
https://www.score.org/

What does this mean for your marketing efforts?

Will you remember this post in 3 days?

Remembering all the times I was out on the drop field waiting to see my dad George Keckeisen come in from a jump. (He jumped over 100 times to always be prepared to serve if government leaders said it was time).

Are you in the early stages of starting a new company? Are you thinking where do I start?

For Maximum Effect Apply The Following For An Impactful Logo:

NYC voting polls branded special one day Stickers.

Ever dive headfirst into a project, only to realize you might have jumped in from sheer excitement before laying out a solid plan?

That just happened to me—except this time, it worked out in my favor. I wrapped up a storytelling logo for a new app in just five days. Now, I don’t usually recommend rushing branding (let’s be real, creativity takes time), but sometimes the font gods smile down, and the ideas just flow.