Case Studies
App
Client
Quilli - Digital Journaling App for pregnancy
Project Duration
5 Days
Challenge
Visualize app branding from scratch. Name, Colors, Fonts, Tone all completed to be used for AB testing on landing pages for new AI prompt generation pregnancy journaling App…in 5 days.
Result
Helped brainstorm name, advised on branding strategy, how to use a company mission and values to make short and long-term branding decisions quickly. Designed logo and storytelling pieces to expand upon as UI of app is designed. Advised how visual branding can aide in marketing efforts to being to create longer-term visual equity.
Education
Client
Advocates & Allies
Challenge
Visualize students as square pegs fitting into round educational hole, with Advocates & Allies as the bridge between the two. Offer on-brand logo variations for marketing growth to solve flexibility challenges when used for various marketing situations, print, digital, large, small.
Solutions
Different shapes blending with colors of positive meaning creating harmony while appealing to target audience. Delivered brand guide, and 55 on-brand graphics for ease of creating marketing material.
Project Duration
5 weeks
Retail
Client
Fountain Bookshop
Project Duration
6 weeks
Challenge
Name a local retail and e-commerce business that is part bookshop and part soda fountain/ice cream shop, then from there create its brand identity all in 6 weeks.
Solutions
Branding that seamlessly integrates diverse business offerings into a cohesive identity, tailored to client preferences and encapsulated by a multifaceted name. Delivered brand guide and 150+ on-brand graphics for ease of creating marketing material.
Marketing
Project Duration
9 weeks
Client
Silk & Associates
Challenge
Faced the challenge of how to visually represent the abstract idea of innovation when working with larger companies that have their own challenges of trying new projects with limited resources. I had to find the story and translate the heart of it visually.
Result
Tom Silk was a great collaborator in this creative process. Sharing ideas resulted in this unique logo that has room to grow and be flexible as it shares its company story with the marketplace.
Wellness
Client
The Kangen Boys
Duration
8 weeks
Challenge
Serial entrepreneur needed a highly versatile and adaptable logo that could be deployed in a variety of formats and contexts.
Solutions
A highly personal logo that represents client’s story that is versatile enough to be applied to various digital platforms as well as physical merchandise. Logo instantly used to market business distributing Alkaline water machines and branded a cycling team in NJ.