The client asked for a logo to brand his side venture of selling Kangen alkaline water machines. After learning why he decided to start selling these machines I knew his logo/ icon needed to be flexible for any venture he decided to embark upon. He emphasized not only fitness and health but the impact the machines can have on families. I worked with the client for about 6 weeks to deliver a hand-drawn logo (drawn in Procreate and finalized in Illustrator), a brand guide with colors and fonts and examples of how the logo could be applied and numerous versions of printer-ready logos. I also provided the client with the research I conducted so as to help him fully flesh out the brand narrative to inform future marketing. Among the deliverables were social media files to use to introduce the new branding on those platforms. Project duration: 6 weeks.
Update: We are working together to expand his branding on a joint venture. The Pizza Dad! We will be using the Triangle in his branding in a clever way. Watch out for updates!
