Harnessing Creativity & Innovation

I asked my middle school daughter about her facial routine and the products she uses. She responded, “Just because I’m beautiful on the inside doesn’t mean I don’t want to be beautiful on the outside.” I’m pretty sure this is a response a Magician Brand Archetype for a beauty product brand would want to hear.

This brand personality isn't about smoke and mirrors; it's about harnessing creativity and innovation to create a brand experience that feels like magic for your customers. It captures the imagination of its audience. It doesn’t just sell products, it unlocks potential. These brands are the disruptors, the visionaries who challenge the status quo and leave customers in awe. Innovation, Transformation and Problem Solving are these brands' magical powers.

Questions to ask to unlock this magic? 💄 What problem(s) are we uniquely positioned to solve for our customers? 🤷‍♀️ How can we use innovation to disrupt our industry? 📚 What story can we tell that will inspire and captivate our audience?

Magicians hold power. “The greatest thing you have working for you … the imagination of the consumer. They have no budget. They have no time limit. If you can get into that space your ad can run all day.“ – Don Draper, Mad Men

#Branding #beauty #health #wellness #marketing #brandidentity #storytelling #magician #power #disruptor #visionaries

Photo by Pattie McNab, worked on in Adobe #Photoshop #Effects