Brand Identities
After I work on a new brand identity or a redesign I make a brand story. I started this process as a way to help explain the parts of an icon or logo and how each element has a storytelling piece that helps make the final logo more personal to the company. It also serves as a brief explainer or elevator pitch for marketing to build more of a connection with the intended audience. People will remember a storytelling visual more than just words. All of my work is researched, well thought out and designed with purpose. My work is unique because not only do I often hand-draw elements before making them digital but the true magic comes from my connection and collaboration with each client to translate their thoughts, ideas and story into a visual brand.
