Branding Strategy: Teaching To Fish

Branding Strategy: Teaching to Fish

This is how a brand identity supported by a brand guide and an array of graphic assets help a client stay on brand with various use case scenarios, including applying the brand treatments to merchandise.

When I designed the logo for NYC Public School PSIS 187, I provided staff and support teams several files of the logo and the custom font. It’s a big school and various people of various degrees of design ability use the pieces. Over the years their visual communications have vastly improved and they are better at staying “on brand” by maintaining a certain level of consistency in the use of the brand.

I was delighted to see this mesh banner the school produced and placed in front of their new playground. I did not create the name “Hudson Cliffs” in a wavy pattern, but the deliverables I provided allowed the designer for this particular project to use the brand in a creative way!

Teaching clients to fish for themselves with the correct tools is always better than just giving them fish.

This approach saves time and money for the client, while communication to their audience remains clean and clear. All of this builds brand loyalty and of course if a positive brand is established, it opens possibilities for marketing merchandise, which creates revenue.

Need help building out your brand’s graphics library? Drop me a line and we can schedule a call to see how I can help you out. pattie@tealbranding.com

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