The Jester Archetype Isn't Just Silly

A study by Applied Developmental Psychology found humorous ads are 33% more likely to be remembered by viewers compared to non-humorous ads. Source: Cause and Effect of Funny Advertising in the Child Target Group by Meike Hammerstein, Kirsten D. Knopf

The Jester archetype isn't about being silly for the sake of silliness. It's about using humor strategically to connect with your audience on a deeper level, build brand loyalty, and ultimately drive sales. Your brand (and your bottom line) will thank you for it. Here’s how Jester Brand can help:

Cuts Through the Noise Boosts Engagement Humanizes Your Brand Sparks Conversation Breaks Down Barriers

A study by Hubspot found that social media content that evokes positive emotions, including humor, is more likely to be liked, commented on, and shared. Source: The Science of Social Media: How to Craft Compelling Content

Enjoying this conversation? Book time to chat to explore more and learn how to harness your brand archetype once you’ve honed in on it. https://lnkd.in/emyA-vVT

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