Is Your Brand A Disruptor?

Is it liberating us by solving a problem? Does your Brand break the rules? 💣 💥

Have you considered if your brand publicly expresses its personality and core values for more than its clients?

I’m thinking internal corporate rebellion. 👔

Is your brand rebelling against the status quo, starting with messaging in job recruitment, flexible time off for employees, to top-down management of practicing what you preach…and no expectations of work outside of office hours?

Who is disrupting the status quo of being tethered to your job via a phone? What brand screams “Dare to turn off your phone on a Thursday”?

Flamingo, a brand of Harry’s Inc, states in its job posts “The key to our success? Our amazing people … 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years.” 🏖 This is worthy of the Rebel Brand Archetype for sure.

💬 If you would like to chat more about better understanding your brand’s personality you can book time with me here: https://lnkd.in/emyA-vVT

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Photo: Generated with Adobe hashtag#Firefly