Teal Studio

Brand Identities for Start-Ups and Young Companies

At Teal Studio, your brand isn’t just a logo — it’s your story waiting to be told. Through thoughtful design, your vision takes center stage. Whether you’re looking for clarity, creativity, or something truly unique, we’ll find a design approach that blends calm and innovation to bring your brand’s essence to life.

About

Meet Julien. Our Secret Weapon To Naming, Website Audits, Social Creative Calendars And Big Business Tactics.

Content Strategy, Digital content operations, Brand Strategy

Julien McNab started his professional career working as a bar/restaurant manager in Seville, Spain, then traded servings of sangria and sausages for spreadsheets and status reports when he went into advertising in New York City. He then took a ride on the .com bubble and landed at Cablevision, where he helped launch muchmusic usa's website, later to become Fuse tv. At Fuse he gained wide experience in the world of digital media, from scoping out, launching, and maintaining web properties to establishing content and paid partnerships to running a then-first daily sms- and web-to-tv music video viewer request show. Julien continued working in the music industry, going from MTV Networks to Blender Magazine and then landing at A+E where he was a senior producer for Biography.com, helping it evolve and grow during a period of transformation. Continuing in non-fiction and pursuing a personal passion of his Julien was recruited by Discovery to run the Military Channel's digital operations, building up the channel's audience online while helping to launch Investigation Discovery's award-winning True Crime blog CrimeFeed. Over the course of 10 years at Discovery Julien worked on several different networks in different capacities, from building out websites to executing client partnerships to establishing analytics reports to establishing social media strategies. Soccer - Football fan? Follow Julien on IG @slippypitch

Meet Pattie. Creating Visual Narratives, Visual Problem-Solver, Responsive Website Designer, Photographer, Founder Of Teal Studio.

Pattie McNab photo by Chris Hondros Getty Images

Pattie is always chasing the simple to calm her busy mind. She believes making things simple is hard and to achieve this you must exercise self control — mental and physical.

Growing up as the middle daughter of a career Army officer, Pattie McNab was exposed to diverse military environments in the U.S. and Germany, fostering qualities of discipline, professionalism, reliability, and teamwork that shape her work ethic.

She pursued visual communications at the University of North Carolina at Chapel Hill, specializing in Graphic Design, Photojournalism, and New Media during a time when software like Flash and Director were prominent (now Adobe Animate). Her career trajectory led to roles such as National Desk Photo Editor at The Associated Press and later Senior Photo Editor at Getty Images, where she collaborated closely with conflict photographers globally to amplify the impact of their stories. This involved coordinating with sales teams and clients worldwide to elevate the value of visual storytelling.

As a boutique brand identity firm, Teal Studio arose from extensive experience in marketing, web, and print design, gained through consulting for small businesses to enhance their visual marketing strategies. Driven by passion for visual communication and storytelling, Pattie is committed to providing top-tier work for clients in an open 1:1 collaborative manner. Every project is given 110%. Pattie excels in guiding individuals to utilize visual branding effectively, serving as a roadmap to reduce stress and facilitate business growth and success.

Pattie creates visual brand identities that double a visual elevator pitch and a blueprint to brand strategies.

Getty Images, Pattie McNab, The Associated Press, U.S. Army Teal Studio, UNC, Tar heel, Chapel Hill, Texas, Georgia, North Carolina, Germany, New York City, NY, NYC,

Details about life after Getty. Evolution of Teal Studio.

Common connotations of the color Teal:  Clarity, Creativity and Luxury

Recommendations

  • Kristin Lynne Nori, Founder - Advocates & Allies

    "Pattie's meticulous attention to detail, combined with her exceptional ability to grasp and encapsulate the very essence of my brand, truly left me in awe. She dedicated ample time to attentively listen to my ideas and then skillfully translated them into a brand identity that perfectly harmonized with my business objectives. Pattie's creativity, unwavering professionalism, and steadfast commitment not only made the entire process seamlessly smooth, but also incredibly satisfying.

    Working with someone who not only comprehended my vision but also enhanced it to new horizons through her own expertise and passion was an absolute delight. I wholeheartedly and without reservation recommend Pattie to anyone desiring to enrich their brand with a blend of creativity, professionalism, and an abundance of heart."

  • Sara Kozak - Senior Vice President: Investigation Discovery and AHC

    "If you're looking for someone with superb experience and skills in the ever changing world of digital media, choose Julien. If you're looking for someone to enhance your brand and project it to the furthest corners of earth, choose Julien. if you're looking for someone who can mentor others, share experience, and be the glue that binds a team together, choose Julien. If you're looking for someone who's not just talented but a pleasure to work with, who can give your team an infusion of creativity and positive energy, choose Julien."

  • Steven Comfort, Founder, GTM Consulting

    In less than 90 days she revamped our: Website, Mobile site, LinkedIn page, Corporate mark, Business cards, etc and left us with a style guide & dozens of ready-to-use logos and images. As a small business it is special when you get to work with a real pro; Pattie's design work and her discovery process are both first rate.

  • Doug Seybert - Group SVP, Marketing

    "Particularly innovative projects Julien was responsible for were launching ID’s CrimeFeed – a huge boost to the network – and single-handedly producing AHC’s first podcast, Against the Odds, which received 5-star rating average on Apple. He was also integral in reimagining Travel Channel’s social strategy when the network moved from traditional travel programming to paranormal – not an easy evolution!"

  • Gayla Marie Stiles, Owner, Acupuncturist, The Breathing Tree

    The services Pattie McNab provided were essential to building the visual brand for our acupuncture and integrative health business. Pattie created coherent visual pieces that embody our missions and translates the heart of our business to the multiple demographics we serve. She designed a visual package that is innovative and easily adapted to suit a myriad of our business needs. Always a professional, she was timely, thorough and excelled at troubleshooting any potential issues that we might encounter which allowed us to do what we needed with ease while growing business at our new site.

  • Meridith Grudei, Founder, Grundei Coaching

    Pattie designed my brand logo, and we had so much fun doing it! She is a creative and inspired designer who does an amazing job collaborating with you to get your brand story just the way you like it. Her ability to tell a story through simple visuals and by listening to your origin story and your 'why' as a business owner is really brilliant! I highly recommend starting a conversation with her, if you are looking to rebrand or punch up your brand image.

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